Research
Research. Analyses & studies.
Market analyses, competitive analyses and strategic insights for start-ups, SMEs and growth-oriented companies.
Competitive analyses
Turkish Airlines — From hub to superconnector
Growth arc from 48m to 92.6m passengers, FX-burdened profit and the planned capacity leap to 2033. Four derived levers.
Strategic commentary
OpenAI — Positioning of a market leader
Condensed finding: consumer leadership with unresolved economics and an eroding enterprise position. Insight edition without recommendation.
Industry studies
Project Vesta — The torn middle of the FMCG market
Price-driven value growth, structural rise of private label and a demand shift to the essential — the established brand middle is torn.
Company comparisons
Revolut — Strongly scaled, regulatorily exposed
Assessment along five dimensions: exceptional reach and profitability stand against a growing regulatory and governance risk.
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